26 Nov| Communicating across cultural boundaries

Date: Tuesday, 26th November 2019
Time: 6:30pm
Location: EuroCham (Singapore), Robinson Road,
Oxley Tower #11-04, Singapore, 068906

Business Culture Difference & Negotiation with a Local Business Partner

With its ever growing importance, we all find ourselves living in the century of Asia. Are we prepared to do business the Asian way though? Join us for an eye-opening workshop with many useful takeaways.

As one of the world’s financial centres and leading country in ASEAN, Singapore maintains its strategic location as a gateway to China and South East Asia. With Chinese, Malays, Indians, Indonesians and expatriates from all across world, Singapore is always the top list destination for overseas companies to explore as a headquarters for the Asia Pacific region.

During the event we will cover:

  • How to engage with potential business partners from Asia and integrate into the local ecosystem.
  • How to further expand in the region and what you should know when you work with your local peers or manage a local team.
  • What are the main cultural differences in business environments, the pitfalls, and how to manage the cross cultural negotiation?

In collaboration with BD Consulting, this seminar will help you understand the key differences how to integrate into this dynamic business environment and not only survive but succeed without losing your identity.

 Date: Thursday, 26th November 2019
 Time: 6:30pm
 Location: EuroCham (Singapore), Robinson Road, Oxley Tower #11-04, Singapore, 068906

Registration link:


6:30pm Registration

7:00pm Presentation

7:30pm Break

7:45pm Panel Discussion

8:30pm Networking


CEEC Members: $25

Supporting Organizartions: $25

Non Member: $35

Speaker Introduction:

GAO Bo  – Managing Director, BD Asia Consulting

Dedicated to bridging and developing Europe & Asia, BD Asia Consulting provides customized international expansion consultancy focusing on sustainable growth, especially for SMEs & Start Ups, with branches in China and Singapore, and rich network of top experts in different fields internationally.

Bo has been working in different industries with corporations like Alcatel- Lucent, L’Oreal, Procter&Gamble, LVMH Group in Europe and Asia. In the past decade, she has led different projects in EMEA and APAC region and cross border negotiations up to hundred millions of Euros investment accross the region.

Bo holds a Masters Degree from Ecole de Management Grenoble, France and Executive Program Certificate in Leadership & Negotiation from Harvard University, Boston.

Featured panelist:

Cedric Martin- ASEAN General Manager, ADEN Group

With a 20-year career, Cedric has called Southeast Asia home for 15 years and has worked in countries such as Cambodia, Myanmar, Vietnam, Indonesia, Malaysia and Singapore. Cedric has helped many global companies identify and implement results-driven facility management solutions that serve to improve productivity, cost efficacy, and staff wellbeing; and unifying such operations across a multicultural landscape.

Cedric currently leads business expansion and growth in Southeast Asia for ADEN, a French-founded workspace and asset management company headquartered in Shanghai, China. With ADEN, he has delivered solutions for multinational clients in various industries, including manufacturing, healthcare, education, and technology.