The Central and Eastern European Chamber of Commerce, in partnership with the Italian Chamber of Commerce in Singapore and the Belgium-Luxembourg Chamber of Commerce is glad to bring together a selected group of senior leaders and practitioners across the retail and commerce ecosystem for an intimate and high-value discussion.

Session Overview

Generative AI is rapidly transforming the retail and commerce landscape in Southeast Asia—one of the world’s most dynamic and digitally engaged markets. From AI-powered discovery and conversational shopping to automated content creation and hyper-personalization, GenAI is redefining how consumers find, evaluate, and purchase products.

Beyond these advancements, a new paradigm is emerging: agentic commerce—where AI agents act on behalf of consumers and businesses to search, compare, recommend, and even transact autonomously. This shift has the potential to fundamentally reshape customer journeys, platform dynamics, and monetization models.

This session will explore how these technologies are being deployed in practice, their impact on growth and efficiency, and how organizations can position themselves to capture the next wave of value creation.
The speakers:

Antonino Musumeci, Business Operations Lead, Accenture SEA
Luca Barni, SVP Commercial, Lazada Group
Miranti Daniar, SEA Head of E-commerce, Mondelez International
Nick Yeo, Technical Lead, Global GenAI Lab, The HEINEKEN Company

Moderator of the panel: Fabrizio Caruso, Founder S8 Advisory and Chairman ICCS Digital Innovation Committee.

Complimentary for CEEC members.